E45 Moisturising Lotion - Back To Basics
Being a bit of a brand snob I've always opted to pay for pricier products, partly thanks my naivety falling for glossy marketing campaigns, reading glowing blog reviews and also the fact I think higher end products look better on my dressing table - silly of me really considering it's only my boyfriend and myself who sees my dresser (...and I highly doubt he takes much notice!)
Often the more well established, purse friendlier products get forgotten and I'm known to walk past the classics in favour of brands housed within their own counters at department stores.
I was recently sent the E45 Lotion* to try and was a bit shruggy shoulders about it. Its a brand I'd of course heard of and often seen poking out of my Mum and Dad's bathroom cabinets but admittedly not a brand I'd considered.
I trialled the E45 Lotion for around 7 days after each bath or shower and I immediately noticed that my mildly sensitive skin felt soothed and my body felt much softer & nourished. The natural scent of the lotion was present but pleasantly subtle which was a welcomed aspect as some of the higher end brands I use are highly fragranced which frustratingly conflicts with my perfume. A reasonable sized blob of lotion went a long way too so this bottle will last a good few weeks before it needs repurchasing.
I also tried the E45 Lotion specific to dry skin, this is something I don't particularly suffer with but as self proclaimed fake tan connoisseur those elbows, knees and ankles can never have too much moisture! The lotion was ever so slightly thicker than its original counter-part but despite this it still absorbed really quickly and was a pleasure to use.
After using the E45 range I will definitely keep the brand on my radar. It does it's job extremely well and at a budget busting price which makes it all the more appealing. Plus it is currently on offer with 1/3 off in Boots!
After mentioning the brand in passing to my Nan, she informs me it is the ONLY brand she'll use on her eczema prone skin.
...So there I have it! If it's good enough for Mum, Dad and Nan - then it's definitely good enough for me!
Do you have a favourite moisturiser? Are you guilty of buying products just because they'll look great on your dressing table?!