The End For Cruelty and Cosmetics?
As part of my passion for all things beauty, trying the latest make up products, brands and lotions and potions and sharing my personal experiences via my blog reviews (& reading yours too!) is something I enjoy and is a great way to spend my free time.
Whilst I love to try the latest beauty treatments and make-up trends I care about animal welfare more. I find animal cruelty stories in the press more upsetting than I do most things because often they don't have a voice or a choice when the responsibly of their fair treatment stops at us humans.
We all have that friend on Facebook who insists on sharing those awful cruelty pictures, which does little for any cause other than distress the reader who is scrolling through their timeline... so what can we do to help?
One thing that does not sit comfortably with me is using animals to test for cosmetics (including deodorants). Why should innocent animals be harmed or killed for our vanity?
In fear of you thinking I'm donning my hippy hat (again), let me explain: animals including rabbits, guinea pigs, mice and rats are made to suffer and die for a blusher or a lipstick. Why? When there are plenty of ethical, quicker, cheaper and more reliable alternatives? It just does not make sense.
I think part of the problem as consumers is that we don't actually know a lot of our favourite cosmetics brands policies when it comes to animal testing. I think a lot of the products we buy, we buy naively with no intention of condoning any ill treatment of animals.
Let me introduce you to Cruelty Free International an organisation which I have no affiliation with but applaud their amazing work. Thanks to their tireless campaigning, in three days time on the 11th March 2013 cosmetic testing on animals is to be banned in the EU. Founded in 1898 (as BUAV) the organisation has campaigned for over 40 years for this outcome.
So what does this mean?
From the 11th March 2013 no company can carry out new animal tests for cosmetic purposes outside of the EU for products to be sold in the EU. Unfortunately over 80% of the world still allows cosmetic testing on animals - notably China. The hope is that the domino effect of the EU ban will force the rest of the world to rethink their testing policies and in return make a worldwide change in the testing of animals for cosmetics.
How can we help?
One way we as consumers can help is by purchasing cosmetics displaying the leaping bunny logo.
There is also a centralised database which I feel needs more awareness, so the purpose of this post today is to tell you all about it. Even if just 5 of you who read this post check it out - it's five more than was aware this morning. Us beauty lovers can use the database for reference, knowing we are supporting brands who have a conscious and are against testing of animals for cosmetics.
Some of our favourite brands are listed including; Burts Bees, Liz Earle, Montagne Jaeunesse, Neal's Yard and Urban Decay.
Lush Cosmetics also have their own 'Fight Animal Testing' initiative and the company proudly displays it's logo on its pots and packaging. (As if we need an excuse to have a splurge in Lush this weekend!)
...I just wish there was also a name and shame blacklist which may encourage companies to rethink their testing methods, especially if we speak with our money and hit them where it hurts - their pockets!
You can also sign up for the cruelty free email updates here and join the likes of Ricky Gervais, Joanna Lumley, Kimberly Wyatt and Joss Stone to keep up-to-date with the organisations news and give you the opportunity to contribute to vital campaigns.
I'll get off my soap box now ...but maybe next time you're purchasing cosmetics perhaps you'll keep an eye out for the leaping bunny logo before you hand over your hard earned cash. I know I will...
Thanks for reading xx