Ex X Factor judge Cheryl Cole has launched her very first Lipstick with L'Oreal - the beauty brand which she is the face of.
£1.00 from every sale will be donated to her Princes Trust Charity, The Cheryl Cole Foundation, which helps disadvantaged young people in the North East of England.
Geordie Cheryl explained 'Red Passion' (Shade No 297) was chosen because she wanted an iconic lipstick which would suit everyone. She says that she felt the deep rouge shade compliments all hair colours and skin tones.
There is already speculation that the limited edition cosmetic, which launched just this week, has already flown off the shelves & sold out.
As a sucker for red lips and with the charity donation as a great incentive - I better get my skates on & pop down to Boots!